Tomorrowland could not take over the mountains in 2021, so it rebuilt the festival online. The North Face needed to feel like more than a logo inside it.

I created a snowboarding game that let people explore the festival, pull off tricks and compete for exclusive gear. Weekly leaderboards kept players coming back to defend their place at the top.

The world brought Tomorrowland iconography together with The North Face products across the characters, environments and gameplay. I designed and developed the experience using Unity, CLO and Cinema 4D.