Snapdragon
Feel the Power
Making the power inside playable
Multitasking is useful. Talking about multitasking is not. So we turned it into a Guitar Hero style game inside Instagram Stories, where notifications became obstacles and taps became the controls.
Snapdragon does a lot of the work inside your phone without getting much of the credit. Feel the Power turned its specs into games, illusions and social posts that asked people to do more than watch.
Gaming deserved more than another clip of gameplay. A 3D illusion broke out of the feed and pulled people in, while a test drive built from linked Reels let them jump straight to the features they actually cared about.
The camera features got the same treatment. Creator collaborations transformed with a tap, colour illusions brought billions of shades to life, and editing posts made the tools part of the content. Each one gave people something to see, change or try for themselves.
The series reached 6.1 million impressions and increased engagement by 449% year on year. Among people planning an upgrade, 75% said they would actively look for a Snapdragon-powered device.
2024 Digital Impact Awards: Gold, Best Use of Digital in Technology, Media and Telecommunications
2024 Digital Impact Awards: Silver, Best Use of Online Video