Kia
Movement that inspires
Showcasing Kia's new philosophy since their brand relaunch
Kia had a new identity, a new electric range and a new line: Movement That Inspires. It needed to feel as new on social as it did in the showroom.
I built a flexible 3D system around the cars, creating animations, AR experiences and reactive posts. It allowed the work to move quickly from Car of the Year wins to new technology, while always feeling recognisably Kia.
The aim was to make the engineering easier to understand and the content better to watch.